U of Washington Vision + Cognition Group
patent for effective advertising in fast-forwarded commercials
About
Fast-forwarding or ‘zipping’ through advertisements greatly reduces their effectiveness. Our product is based on a technique described in our patent (4239-INV-0001P.1PRO2, extending from our provisional patent filed 5/09/2009 "Advertising during accelerated media playback"). It is a technique that allows us to enhance memory and product preference for commercials even when they are fast-forwarded or skipped.