About
PingMe is a smartphone social networking app with the explicit goal of taking social networking offline and back into the real world. The primary goal is to have users interact in the real world based on hobbies, interests, and social gatherings they can design themselves. This is achieved through the use of two functions: The Broadcast – which is the creation of an activity in a predefined geographical area using interest tags – and the Ping, which is the notification a user receives when an event is created that aligns with their interests. We monetize the app through the placement of contextual and geo-targeted native ads to users based on their usage, Broadcasts, and Pings, which are tracked in real-time; this allows for the creation of millions of data-points and a data-rich environment that advertisers can tap in to.