About
We are building a adaptive learning recommendation e-commerce experience that encapsulates what you have, what you buy and what you want. Customers are re-engaged not only by newness, but by customized associations based on their indicators, which include telling us a few basic items they already have in their closet and their style preferences. We plan to be the discovery and purchasing platform for a woman who wants to shop with context, shop with confidence that what she is about to buy will fit into her closet and into her life. The more she shops and buys, the better the experience gets for her, providing suggestions to buy in the future and wear each day. The customer is a woman between the ages of 25-45 who spends an average of $200 a month on clothing (2011 US Census average is $121 a month). We plan to move into additional lifestyle categories including Mens, Kids and Home.