About
Heroic.ly's machine learning helps marketers maximize the performance of their marketing budget. Our platform processes historical purchase data along with real-time consumer engagements in real time to reduce conversion acquisition costs by 10-20%. Our platform does 3 things for our clients: Identifies In-Market Consumers: Machine Learning recognizes patterns of purchase intent across thousands of signals from across the web (desktop, mobile, tablet) Values Impressions with Each Consumer Dynamically: Predictive bid pricing minimizes campaign overspending by dynamically valuing impressions with each individual across all advertising opportunities. Activates Next Best Investment: Calculates a holistic digital media plan to capture the highest ROI and activates impressions at the most efficient CPM across all inventory sources. The solution takes less than 10 minutes to set up and is delivered in a scalable pricing model based on number of website visitors.