Guud, Inc.

Guud is a discovery commerce platform. We are reshaping the retail process by offering consumers a unique way to discover, learn about , search, and shop for natural, non-toxic, modern, and effective products. We believe consumers want to make better choices but often feel overwhelmed by which ingredients to avoid and which products are proven and effective. We have established a reputation as an honest resource to find the best product information and products curated by highly discerning, real women with a desire to make good buying decisions. As a mom of three, our founder and CEO knows first hand the arduous process of researching products. The problem isn’t the lack of products, reviews and opinions; the problem is the lack of information that helps us differentiate between those products in a meaningful way. Shopping with Guud, moms find the best products to buy based on new product data derived by thousands of new attributes.